The award presentation ceremony of "Yahoo! Big Idea Chair Awards 2017" was held at Grand Hyatt Hong Kong on December 5, honoring the creativity and innovation of advertisers in online marketing campaigns. UA Finance (UA) was entitled Merit Award of “Best Acquisition Campaign” in recognition of our achievement in digital advertising.

UA has won the award because we were able to achieve high efficiency in customer acquisition. By utilizing the ad strategies through SEM, display ad and native ad across different network and portals, we were able to optimize the ad performance and successfully maximize the conversion rate.

Being one of the most prominent and influential digital marketing events in Hong Kong, Yahoo Big Idea Chair Award has been established for 9 years. Apart from awarding the top campaigns on Yahoo and its network, the Awards also aimed to showcase the imaginative idea of marketing industry. Fifteen awards in Hong Kong and seven awards in North Asia were introduced this year in terms of creativity, strategy and tactics, implementation of ad solutions and campaign result. Renowned digital marketers and seasoned representatives from professional organizations and universities were invited as the panel of judges.