The award presentation ceremony of "Yahoo! Big Idea Chair Awards 2016" was held at JW Marriott Hotel Hong Kong on December 8. United Asia Finance’s (UAF) digital marketing efforts earned a Merit Award of “Best Acquisition Campaign” for the second consecutive year, in recognition of its proven accelerated growth in customer base.

UAF demonstrated a superb level of efficiency in reaching the goal of audience-acquisition marketing in the “UA Finance Online to Offline Campaign”. By flexibly utilizing a wide range of online channels encompassing SEM, display ad and native ad across different devices, the online performance-driven campaign has succeeded in delivering quality content to the right target at the right timing.

Being one of the widely-recognized industry events in Hong Kong, "Yahoo! Big Idea Chair Awards" sets the benchmark for the industry in digital Ad efficiency, online creativity and excellence in digital marketing strategies. This year, a total of 21 awards including 15 Hong Kong awards and 6 North Asia awards were presented to endorse creative minds on the Yahoo network. The panel of judges was comprised of industry professionals from marketing, media & creative, renowned organizations and universities.