The award presentation of the "CAPITAL Merits of Achievements in Banking & Finance 2016" was held at Island Shangri-La Hong Kong on October 28. United Asia Finance ("UAF") has been awarded as "CAPITAL Merit of Consumer Finance Company Achievement" for the 7th consecutive year. The objective of the award is to credit those enterprises of banking and finance for the continuous support to the stability and prosperity of Hong Kong economy.

A group of the professional jury, including the editorial department of Capital Magazine and political and business celebrities, selected the awardees based on the overall performance of the enterprise, service quality, customer relations, marketing strategy, reputation and goodwill. All awardees are definitely the most brilliant and trusted ones recognized by Hong Kong people among the banking and finance industry.

Mr. K. Y. Li, General Manager of UAF, stated that "Since the establishment in 1991, UAF has been leading the loan market by introducing innovative loan products such as ‘Debts Consolidation Loan', ‘i-Money Internet Personal Loan' and ‘No Show' Personal Loan, etc. An unprecedented loan product, "No Show" Personal Loan, was launched in 2012. Customers do not need to show up in person at any branches, do not need to fill in any application form nor submit any proven document including Hong Kong Identity Card. Customers can simply make a phone call to apply the loan. Many people doubted about such ultimate simplicity of the application procedure in the beginning. Nevertheless, after all these years, ‘No Show' Personal Loan has been proven and recognized as leading loan product in the market.

Mr. Li continued, "To response to the market needs, our "One Click to Loan" mobile APP was launched last year. The APP enables customers to proceed loan application, accept loan confirmation, operate the e-Cash Revolving Loan account or enjoy free property valuation service. Customers can manage their finances with greatest flexibility anytime, anywhere. Simultaneously, UAF's extensive branch network of 49 branches throughout Hong Kong offers customers with face-to-face, convenient and professional loan services strengthening our superiority in O2O all-round loan services. "

Mr. Li, on behalf of UAF, thanked our customers for their support over the years. UA will continue to follow the corporate spirit ‘Top priority on our valuable customers'.