The awards presentation ceremony of "Yahoo! Big Idea Chair Awards 2015" was held at Grand Hyatt Hong Kong on December 4, with various industry practitioners gathering and receiving the big honors together. United Asia Finance (UAF) bested all the entries and won the "Best Acquisition Campaign (Merit)", which was a great recognition for our achievements in online advertising.

UAF has been presented the award from Yahoo! Hong Kong for its efforts in the "UA Finance Online to Offline (O2O) Campaign", which demonstrated a high level of efficiency in reaching the customer-base expansion marketing goals. By fully utilizing online channels including SEM, display and native ad across devices to optimize online presence, the online campaign has succeeded in maximizing brand exposure as well as increasing quality traffic.

As one of Hong Kong's most prestigious annual digital marketing events, the "Yahoo! Big Idea Chair Awards" honored and celebrated outstanding online advertising campaigns throughout the previous year. This year, 14 awards in Hong Kong and 6 awards in North Asia were presented to endorse creation, innovation and imagination on the Yahoo network. The panel of jury members included industry experts from marketing, media & creative and also experienced professionals from renowned organizations and universities. The assessment criteria were based on the creativity of the campaign, use of ad format and execution and the overall campaign performance.