United Asia Finance (“UAF”) and Dianrong.com (“the Parties”) have announced a long-term strategic alliance in Beijing on December 8. It is a new era of internet finance with the alliance of the Hong Kong traditional small loan company and the most advanced P2P company of the industry.

The Parties intend to develop a closer Online to Offline (“O2O”) co-operation including small loan product design, promotion, audit, sales, etc. Target to have further co-operation under the scope of customers, resources and service providing.

CEO of Dianrong.com, Mr. Kevin Guo, expressed, “The alliance is an integration of 'Technique & Finance, Traditional & Modern and Online to Offline’. Online P2P company has to understand the experience of the offline company in the area of risk control and bad debts data at its best knowledge. UAF is performing well in exploring the offline market in the past 8 years and hence the co-operation is a mutual benefit to the Parties.”

On October 8, Sun Hung Kai & Co. Limited announced the investment and long term strategic co-operation with Dianrong.com. UAF is a subsidiary of Sun Hung Kai & Co. Limited, therefore, this alliance is one of the terms of the strategic co-operation of Dianrong.com and Sun Hung Kai & Co. Limited.