United Asia Finance (“UAF”) and the newly launched internet financial platform – souyidai.com, owned by Sohu.com Inc, have announced a strategic alliance on September 4 in Beijing. Based on the agreement, both parties will develop internet business, not only on loan services but also in the investment services.

Our Managing Director and CEO of UAF, Mr Akihiro Nagahara said the small loan market has always been ignored by commercial banks in Mainland China and the swift growth of investment and financing needs have resulted in a vast development opportunity in the market. However, the information between the investing and financing sides is always not sufficient enough, so a professional, secured and reliable financial platform is very important. The alliance with souyidai.com will provide a more diversified and personalized internet financial services to our customers, which can harmonize the merge of the online and offline business effectively.

The CEO of souyidai.com, Mr. He Jie targeted to build souyidai.com as the “most reliable” internet financial platform in Mainland China. “All the financial alliance partners with us have been strictly selected, to ensure providing the best investment and financing channels.”

As the largest foreign-owned small loan business company in Mainland China, UAF has developed a comprehensive offline business network with more than 110 branches in 15 cities. Moreover, based on UAF’s experience in risk management and credit analysis in the small loan market, together with advantages of souyidai.com on internet financial platform, UAF expresses great confidence in the alliance on the internet financial services. The alliance can help to achieve the formation of the unparalleled online to offline (“O2O”) business model.