Organized and hosted by the <Marketing> Magazine, the annual grand event among local professional and brilliant creative and media agencies – the award presentation of The MARKies Award was held on June 13 at J.W. Marriott Hotel Hong Kong. The Award is representative and honorable among the creative and media agencies. It is also a recognition and compliment on the most outstanding work of last year.

UAF’s “Reach a Wider Sky" TV campaign was handled by GREY Group Hong Kong, was awarded “THE MARKies - Best Idea” in the category of TV. The award proved that the TV series of "Reach a Wider Sky" did stand out from other TVCs of different categories.

The judging criteria of The MARKies Award were based on Challenge, Strategy, Execution and Results. The judge panel was comprised of renowned and experienced client-side marketers. So, the winner of each category is undoubtedly the most distinguished one with quality and good performance.